Rare Diamond Co originally Rare Diamond Boutique (2019) re-branded in 2023 . Owner/Founder Tay decided she wanted to offer her Diamonds(customers) more. Starting off with fast fashion, she noticed that her basic clothing would always sell out fast . With that in mind Tay noticed that she would mostly wear basics/comfort clothing 95% of the time herself . Purchasing basic clothing and re-selling them from vendors almost became impossible after covid,the vendors couldn't keep up with the demand . After receiving many inquires from her customers about basic/comfortable clothing she wanted to give them what they asked for . That's when Rare Diamond Co was born ! Tay decided to create and manufacture her own clothing brand . She wanted great quality , stretch , sustainable clothing ,that gave women confidence when they wear Rare Diamond Co ."When a woman looks good she feels good ! " Tay stated . The name Rare Diamond is here to remind women that you are beautiful and unbreakable .You are rare and hard to find ! Never give up on your dreams and never settle.